I am fascinated by concept videos based on augmented reality by mixing real and virtual environments.
They are a real good basis to prototype future scenarios for augmented reality applications.
An application for advertising a game in a different way can be found at the announcement of “The Settlers 7″.
See the following video on YouTube or the relevant WebSite of the Game: The Settlers 7.
The AEL is a research lab at Georgia Tech investigating the design and implementation of augmented- and mixed-reality experiences.
A recent project they have done in collaboration with different project partners is ARhrrrr!
ARhrrrr is an augmented reality shooter for mobile camera-phones. The phone provides a window into a 3d town overrun with zombies. When you point the camera at a special game map, you get a mix of virtual and real world content.
While shooters are not really my favourite reference projects for such applications I see a lot of possibilities to augment also games and open an new dimension of games, board games, serious games and edutainment.
It is important to know that it is based on the new NVidia’s Tegra platform.
At the moment, it is all just concept. But we will se the devices soon out there that are capable of running it. But once Tegra actually launches in more devices, we will start seeing some real breakthrough games on mobile devices.
EA SPORTS and ESPN change the game in TV Studio Analysis. This interesting news on augmented reality was posted more than 1 month ago and shows the amazing combination of computer game technology and broadcasting:
REDWOOD CITY, Calif. and BRISTOL, Conn. – Sept. 5, 2008 – EA SPORTS™ and ESPN are advancing media convergence and delivering a new enhancement to in-studio sports analysis with the debut of EA SPORTS Virtual Playbook, on ESPN’s award-winning NFL programs. The new television technology, developed jointly by EA SPORTS and ESPN, delivers an “augmented reality” that allows ESPN’s football analysts to interact with the virtual players from EA SPORTS video games and provide insight, education and analysis to fans about key football plays and techniques. EA SPORTS is a Label of Electronic Arts Inc.
See also following posts and publications on this topic: